Tuesday, 5 May 2009
Who Buys Organic Food and Why? chart #16
As seen in Chart #16, among the 29 interviewed almost half choose organic to avoid chemicals in their food which is clearly a health concern, 45% described it as healthier, and 35% as better for the environment. 17% indicated that organic animal products are most important, indicating a general concern for health. Is their behaviour consistent with that supposition? It would appear so as of the 27 who list freshest produce as a reason to grow, only 8 smoke, 26 say they are careful about nutrition, 12 exercise 3 times per week or more, 15 drink once per day or less, 16 purchase organic 15 to 45%. Of the 25 who list therapy as a reason to grow, 11 purchase organic food 30% or more of the time. 17 cook from fresh 60 to 90%, 7 smoke, all but 1 are careful about nutrition.