Tuesday, 5 May 2009
Chart #17 organic purchasing
In Chart #17, we see that only 11 of the 68 households purchase organic food 75% of the time or more. All 11 cook from fresh 60% or more, 10 of those grow 2 food types or more, 9 practise 2 or more energy efficiency measures, the 4 who grow all 4 food types purchase 75% organic, garden organically, do not smoke, are careful about nutrition, and get regular exercise. They grow for freshest produce, cook from fresh 75% or more, express above midrange concern for energy prices, and express midrange or higher concern for food prices. So within this group of 11, the more food they grow, the more focused on their health they are, which would indicate that organic food represents a healthy choice for them. They are less consistent with money saving behaviours as well even though 7 of the 11 are in the 30k or under bracket. 10 of the 11 have first degree or higher.
Just 9 of the 68 purchase organic 45 to 60% of the time. All of these get moderate exercise, cook from fresh at least 60% of the time, are careful about nutrition, drink 1 to 2 drinks per day or less, express midrange or higher concern for energy prices, plan meals 3 to 4 times per week or less, and do not smoke. 4 of these 9 grow 3 or 4 food types, all organically. They express midrange or higher concern for food prices, and have done 2 or 3 energy efficiency measures. So for these 4 perhaps purchasing a little less organic food and growing more is related to financial concerns. 2 of the 9 grow no food types and have midrange or lower concern for food prices. 8 of the 9 have first degree or higher.
Exactly half of the sample households, 34, purchase organic only 15 to 30% of the time. There is no consistency in this group other than education, 28 of the 34 have 1st degree or higher. 7 grow 4 food types; their behaviours are similar to other growers in the cohort growing 4 types. As pointed out before the more one grows, the less likely to purchase organic one is.
Of the 3 who grow 3 food types, all have done 2 energy efficiency measures, expressed midrange or lower concern for energy prices, expressed less than midrange concern for food prices. Regarding health behaviours, even these who do not purchase very much organic food but do grow some food are more likely to practise healthy lifestyles. The same goes for, if to a lesser degree, the 5 who grow only 2 food types.
The 8 who grow only 1 food type all plan meals 5 to 6 times per week or less, all expressed midrange concern for energy prices, all expressed midrange concern for food prices, drink 1 to 2 drinks per day or less. The concern for food and energy prices as well as the high level of meal planning suggests some financial concerns but not enough to curtail alcohol consumption.
13 of 68 purchase 0% organic, 9 of these grow 0 food, 9 have no degree, 7 earn 10k or lower. 10 of the 13 plan 3 to 4 times per week or less, 10 have done 2 or less energy efficiency measures, 6 drink 4 drinks per week up to 2 drinks per day. While 1 to 2 drinks per day is within the range of recommended healthy practise, that amount of alcohol consumption is not cheap. This suggests that expense may not be the primary reason for not purchasing organic even though many in this group are in lower income brackets.